The Persona Grid
Find the issues written for the people you lead.
General productivity is about making each person better at their work. Business productivity is about changing how the work itself gets done. Every issue is tagged to the cells it serves; issues in the "All personas" row apply everywhere.
All personasW01 AI Transformation Is a Behavior-Change Problem Wearing a Technology CostumeW02 One Rollout, 100,000 People, Five Personas: Why Generic Enablement FailsW03 General vs. Business Productivity: Two Different Value EquationsW12 12 Weeks In: What Went Wrong, What Compounded
| Persona | General productivity | Business productivity |
|---|---|---|
| Executives | Personal leverage, decision support W04 What Executives Actually Need to Do (It Isn't "Use AI More") | Portfolio, funding, operating model W04 What Executives Actually Need to Do (It Isn't "Use AI More")W07 Adoption Is a Vanity Metric: How to Measure Positive ChangeW10 Govern for Trust, Not ControlW11 The AI CoE Is a Product Team, Not a Committee |
| Knowledge workers | Assistants for writing, research, analysis W05 Knowledge Workers and the Novelty Cliff: Getting Past Week Three | Workflow redesign inside their function W07 Adoption Is a Vanity Metric: How to Measure Positive Change |
| Frontline employees | Mobile, voice, in-the-moment help W06 Frontline AI: Designing for the Employee Who Doesn't Sit at a Desk | Process agents in the field W06 Frontline AI: Designing for the Employee Who Doesn't Sit at a Desk |
| Citizen developers | Personal automations W08 The Citizen Developer Paradox: Democratize Building Without 10,000 Orphan Agents | Team agents with guardrails W08 The Citizen Developer Paradox: Democratize Building Without 10,000 Orphan AgentsW10 Govern for Trust, Not Control |
| Pro-code developers | AI-assisted engineering Coming later | Production agentic systems on the platform W09 Platform Before Agents: What Pro-Code Teams Need From the Center |